The Role

As an SDR, you’ll be a key member of our outbound sales team, playing a key role in building the systems, messaging, and motion that generate new business opportunities.

You’ll work closely with the Head of Sales (and directly with the CEO) to refine our outreach strategy, experiment with new channels, and learn deeply about the AEC market and the problems we solve. This is a unique opportunity to join a growing startup at an inflection point and directly shape the company’s sales foundation.

What You’ll Do

• Own outbound prospecting: Identify, research, and engage architecture, engineering, and construction firms that could benefit from Layer.
• Build qualified pipeline: Schedule discovery meetings and demos for the sales team with ideal customer profiles.
• Develop messaging: Craft highly personalized outreach that speaks to the workflows, challenges, and tools used by design and construction professionals.
• Experiment & optimize: Test new outreach methods, channels, and cadences—helping define what “great” looks like for outbound sales at Layer.
• Collaborate cross-functionally: Work with marketing and customer success to share insights, improve lead quality, and inform go-to-market strategy.
• Document & improve: Help establish SDR processes, tools, and metrics as part of building a repeatable sales playbook.

Who You Are

• Entrepreneurial builder: you’re excited to create new systems from scratch and iterate fast.
• Curious and technical: you like learning how complex products work, and can explain them clearly.
• Comfortable with ambiguity — you thrive in a startup environment where priorities shift quickly.
• Excellent communicator — you write and speak with clarity, empathy, and professionalism.
• Driven by results — you’re competitive with yourself and motivated by measurable goals.
• Collaborative teammate — you bring ideas, energy, and positivity to the table.