About Layer
Layer is a powerful software platform used by architects, engineers, and contractors to connect their project data, drawings, and workflows in one place. We’ve grown organically through referrals and product-led word-of-mouth. Now, as we prepare to scale, we’re looking for a creative and scrappy marketing generalist to help us build brand awareness and generate demand.
What You’ll Do
- Drive content strategy—prioritize quality over quantity, and work directly with our founder to shape messaging and voice
- Create content that gets noticed—from Instagram reels and LinkedIn posts to customer interviews, explainer videos, and design-forward templates
- Act like a journalist—talk to our users, understand their workflows, and turn those insights into high-quality pieces that resonate
- Build scalable marketing assets—with tools like Figma, Framer, and AI
- Coordinate with creators and experts—hire or collaborate with domain pros (architects, designers, etc.) to produce trusted, resonant content
- Own campaign execution—run LinkedIn and Google campaigns, publish blog posts, and manage email campaigns
Who You Are
- A strong communicator and natural storyteller—someone who gets joy from creating
- Comfortable in ambiguity, and hungry to prove yourself in a high-trust startup environment
- Someone who knows how to make noise—you have a feel for what cuts through in a crowded feed
- Curious and quick to learn new tools (AI, editing tools, video, design, etc.)
Why Join Us Now
- High impact: Your work will directly influence growth, visibility, and market position
- Creative freedom: We’re looking for new ideas, new formats, and bold experimentation
- Tangible runway: We’re profitable within months and reinvesting in growth with intent